partnerships
team up with kc's largest adult sports leagues
KC Crew offers a wide range of exclusive and non-exclusive partnership and sponsorship opportunities to connect companies with other socially active people. With a reach of 20,000+ active, young professionals in the Kansas City metro and non-stop programming throughout the year, KC Crew has created a leading brand reputation, turn-key activations, and consistently successful results. A KC Crew partnership guarantees exposure to our leagues, events, pickup and virtual participants. Introduce your brand to Kansas City’s most sought-after consumers by partnering with KC Crew today.
who plays with kc crew?
Target demographic
- Age
- 74% – 21-35
- 23% – 36-50
- 4% – 51+
- Gender
- 60% male
- 40% female
kc's most finest
We often say if an accountant is playing in our league, that’s the most outgoing accountant in their office. We have over 20,000 of the most social, outgoing and influential people in their social circles.
entire kc community
From the airport to Liberty to Lees Summit to Olathe, and everywhere in-between. We have players from every part of KC who are part of our active community.
email & social reach
- Total marketing database
- 42,000+ emails
- 51% average open rate
- Sunday weekly league email
- 2,000-4,000 emails
- 60% average open rate
- 8% average click rate
SOCIAL
- 32,000 combined followers
- 120,000 monthly reach across all channels
- Instagram
- 11.1k followers
- Facebook
- 21k followers
Benefits of Partnership
- Brand activation
- Connecting to highly targeted demographic
- Daily touchpoints year-round to 20,000+ participants through on-site events, newsletter, social media, and more.
- Broad awareness
- Digital media
- Advertising dollars in the community
- Customer acquisition
- Alignment with KC’s largest adult sport and social league
- Direct mailing opportunity
- Product + services brand Awareness
- Product distribution, sampling and point of sale opportunities
- Utilize brand ambassadors and create face-to-face connections
partnership opportunities
leagues
Details
- All the sports available! Sand volleyball, softball, kickball, basketball, pickleball, cornhole and more!
- 5 seasons throughout the year: Winter, Spring, Summer, Fall & Holiday
- Each league is 7 total weeks – 6 weeks of regular season with a 7th week tournament for top teams
- 15,000 annual league participants – 2,000 to 4,000 weekly participants depending on the season
- Leagues hosted a over 15 different venues across the city
custom-branded leagues
Details
- Branded League Landing Page
- Social media giveaway campaign
- Drive organic content creation
- Opportunity to provide a grand prize to winning teams
- Brand promotion
- Leagues are promoted for a full month in unison with the normal leag
- Product/swag giveaway
- Have another crazy idea?
- We will work with your team to customize the leagues in a way that accomplishes your goals!
early bird pricing window sponsor
Details
- Be the first thing all of our league participants see when they register for leagues all 5 seasons!
- Designation as Presenting Sponsor of Early Bird Pricing Window
- 150,000+ Emails sent to previous participants with promotion
- Home page & League page of KC Crew website
- 22,000 monthly visitors
- Promoted via paid advertising
- Branded Countdown Timer on KC Crew Home Page & League Page
- See Renewal By Andersen example
kc pickleball series
Details
- This is a monthly tournament series that we host a different venues throughout Kansas City
- Become the presenting sponsor of the KC Pickleball Series!
- Designation as Presenting Sponsor of the KC Pickleball Series on all promotional material
- Event landing page
- Marketing emails
- Facebook Event/Eventbrite
- Social media
- Paid advertising
- Designation as Presenting Sponsor of the KC Pickleball Series on all promotional material
- Activation space at all 12 Tournaments
- 1 Free Team Entry for each Tournament
- 1 Branded Poster used on Championship Court
- Average of 32 Teams per Tournament
crew community
Details
- This is our monthly networking for young professionals event.
- It’s hosted at a new KC venue on the 2nd Wednesday of each month
- Designation as Presenting Sponsor of Crew Community on all promotional material
- Event landing page
- Marketing emails
- Facebook Event/Eventbrite
- Social media
- Paid advertising
- 5 Free Tickets each Month
- Introduction Speech each Month
- At the beginning of each event, you will have the chance to speak in front of the audience briefly before the event begins
- Average of 65 attendees per month
bar of the week program
Details
- Get your drink product on special and promoted at each bar to 2,000-4,000 league players each week through our Bar of the Week program!
- We partner with a new local KC bar each week
- 3 Parts to it:
- Weekly Specials – available to all active KC Crew players
- Double Bonus – free food/drink item to KC Crew teams for winning their game
- $100 Gift Card – The team that checks in the most at the bar during the week gets a $100 gift card to that bar
- Total of 30 weeks throughout the year
LET'S TEAM UP
just some of the Partners we've worked with
