partnerships

team up with kc's largest adult sports leagues

KC Crew offers a wide range of exclusive and non-exclusive partnership and sponsorship opportunities to connect companies with other socially active people. With a reach of 20,000+ active, young professionals in the Kansas City metro and non-stop programming throughout the year, KC Crew has created a leading brand reputation, turn-key activations, and consistently successful results. A KC Crew partnership guarantees exposure to our leagues, events, pickup and virtual participants. Introduce your brand to Kansas City’s most sought-after consumers by partnering with KC Crew today.

who plays with kc crew?

Target demographic

Age
- 74% – 21-35
- 23% – 36-50
- 4% – 51+

Gender
- 60% male
- 40% female

kc’s most finest

We often say if an accountant is playing in our league, that’s the most outgoing accountant in their office. We have over 20,000 of the most social, outgoing and influential people in their social circles.

caring environment

From the airport to Liberty to Lees Summit to Olathe, and everywhere in-between. We have players from every part of KC who are part of our active community.

email & social reach

EMAIL

Total marketing database
- 42,000+ emails
- 51% average open rate

Sunday weekly league email
- 2,000-4,000 emails
- 60% average open rate
- 8% average click rate

SOCIAL

32,000 combined
followers
120,000 monthly reach
across all channels

Instagram
- 11.1k followers
Facebook
- 21k followers

Benefits of Partnership

Brand activation
Connecting to highly targeted demographic
Daily touchpoints year-round to 20,000+ participants through on-site events, newsletter, social media, and more.

Broad awareness
Digital media
Advertising dollars in the community
Customer acquisition
Alignment with KC’s largest adult sport and social league
Direct mailing opportunity

Product + services brand Awareness
Product distribution, sampling and point of sale opportunities
Utilize brand ambassadors and create face-to-face connections

partnership opportunities

leagues

All the sports available! Sand volleyball, softball, kickball, basketball, pickleball, cornhole and more!
5 seasons throughout the year: Winter, Spring, Summer, Fall & Holiday
Each league is 7 total weeks – 6 weeks of regular season with a 7th week tournament for top teams
15,000 annual league participants – 2,000 to 4,000 weekly participants depending on the season
Leagues hosted a over 15 different venues across the city

custom-branded leagues

All the sports available! Sand volleyball, softball, kickball, basketball, pickleball, cornhole and more!
5 seasons throughout the year: Winter, Spring, Summer, Fall & Holiday
Each league is 7 total weeks – 6 weeks of regular season with a 7th week tournament for top teams
15,000 annual league participants – 2,000 to 4,000 weekly participants depending on the season
Leagues hosted a over 15 different venues across the city

early bird pricing window sponsor

Be the first thing all of our league participants see when they register for leagues all 5 seasons!
Designation as Presenting Sponsor of Early Bird Pricing Window
- 150,000+ Emails sent to previous participants with promotion
- Home page & League page of KC Crew website
  - 22,000 monthly visitors
- Promoted via paid advertising
Branded Countdown Timer on KC Crew Home Page & League Page
- See Renewal By Andersen example

kc pickleball series

This is a monthly tournament series that we host a different venues throughout Kansas City
Become the presenting sponsor of the KC Pickleball Series!
- Designation as Presenting Sponsor of the KC Pickleball Series on all promotional material
  - Event landing page
  - Marketing emails
  - Facebook Event/Eventbrite
  - Social media
  - Paid advertising
Activation space at all 12 Tournaments
1 Free Team Entry for each Tournament
1 Branded Poster used on Championship Court
Average of 32 Teams per Tournament

crew community

This is our monthly networking for young professionals event.
It’s hosted at a new KC venue on the 2nd Wednesday of each month
Designation as Presenting Sponsor of Crew Community on all promotional material
- Event landing page
- Marketing emails
- Facebook Event/Eventbrite
- Social media
- Paid advertising
5 Free Tickets each Month
Introduction Speech each Month
- At the beginning of each event, you will have the chance to speak in front of the audience briefly before the event begins
Average of 65 attendees per month

bar of the week program

Get your drink product on special and promoted at each bar to 2,000-4,000 league players each week through our Bar of the Week program!
We partner with a new local KC bar each week
3 Parts to it:
- Weekly Specials – available to all active KC Crew players
- Double Bonus – free food/drink item to KC Crew teams for winning their game
- $100 Gift Card – The team that checks in the most at the bar during the week gets a $100 gift card to that bar
Total of 30 weeks throughout the year